Key Account Manager (Wholesalers) BE

As a Key Account Manager at Van Geloven, you are the driving force behind growth and partnerships with our wholesalers in Belgium.

You play a key role in achieving our commercial objectives by building sustainable relationships with key accounts, identifying market developments and translating these into strategic business plans that deliver growth and profitability.

You maintain contacts at all levels within the customer's organisation and safeguard Van Geloven's position with strong brands, including the well-known Mora.

Your responsibilities

• You develop and implement strategic account plans that have a direct impact on growth and profitability.
• You build long-term customer relationships and are the primary point of contact for key accounts at wholesalers.
• You analyse market data and customer insights and translate these into clear, evidence-based business decisions that are impact-driven.
• You drive distribution expansion and channel activation in close collaboration with category management.
• You lead contract and pricing negotiations and turn growth opportunities into concrete results.
• You work closely with internal teams to ensure optimal customer service.
• You closely monitor KPIs and take proactive measures when risks arise.
• You take ownership of the results and ensure that agreed plans are translated into concrete actions and outcomes.

As Key Account Manager you are agile, innovative and resilient. You spot opportunities in the market and are willing to introduce innovative initiatives. At the same time you consciously make strategic, data-driven choices for the sustainable success of both the customer and the organisation. You have the ability to influence stakeholders and mobilise internal teams towards shared goals. A self-starting, proactive approach is important to be successful.

Furthermore, you have:

• A bachelor's or master's degree in Sales, Business Administration or a similar field;
• At least 7 years' experience, or demonstrably equivalent experience, in key account management within FMCG, preferably in foodservice/wholesalers;
• Excellent negotiation skills and experience with contract management;
• Insight into marketing principles and how to apply them within key accounts;
• Fluent in Dutch and French, both spoken and written.

A dynamic role in which you have the freedom to truly make a difference with leading customers, with plenty of opportunities for personal development and career progression within Van Geloven and McCain.

In addition, we offer:

• A competitive salary based on a full-time contract, depending on your knowledge and work experience;
• A company car with fuel card;
• Hospitalisation and group insurance;
• Meal vouchers;
• An expense allowance;
• Hybrid working options, with a service office in Geel and the head office in Tilburg;
• Extras such as discounts on our own products, the possibility to lease a bike, a laptop, phone and daily fresh fruit at all our locations.

Do you recognise yourself in our values Connection, Improvement and Responsibility and would you like to contribute to the growth of our wholesale channels and iconic brands? Then we'd love to meet you!

With nearly 1,100 employees in the Netherlands and revenue of approximately EUR 400 million, Van Geloven is pursuing ambitious growth plans. We are the clear market leader in frozen snacks and meal components for the retail and foodservice channels. The brand portfolio includes strong names such as Mora, Van Dobben, de Bourgondiër, Ad van Geloven, Van Lieshout Snacks and Souflesse.