Welcome to the World of Snacks - Marketing at Van Geloven

As a leading player, we are proud of our strong brands, including Mora, Van Dobben, De Bourgondiër and many others. Our marketing department is based at our head office in Tilburg. As part of our marketing team, you will help grow our brands.

Our culture

At Van Geloven we have a family atmosphere. Our doors are open to you and your voice is heard. We believe in building strong relationships, both inside and outside the organisation. In marketing we are also performance-driven. We strive to grow our brands, and we do this by continuing to learn and by embracing innovation.

Our marketing team works closely with other departments, such as Sales, Production and R&D, to achieve our goals. Within the marketing team itself there is a sociable atmosphere. We regularly organise team outings and team-building activities to strengthen bonds and ensure an environment where everyone feels at home.

Our team

Retail

Here we focus on building and strengthening relationships with retailers and driving in-store sales. Brands covered include Mora and Van Dobben.

Foodservice

This team is responsible for developing strategies to introduce and grow our products in the foodservice sector, including restaurants, cafés and catering businesses.

Digital

In an era in which a digital presence is essential, this team ensures a strong online presence for our brands and devises innovative digital marketing campaigns.

Innovation & New Technology

Here it's all about exploring new opportunities and technologies that can elevate our brands to new heights. This team is the driving force behind our product innovation and the exploration of new markets and trends.

Li-Zhi's deep dive into the world of Retail Media at Van Geloven

In the world of Retail Media, Li‑Zhi gained a unique insight into the marketing department during her internship at Van Geloven. Her dissertation research focused on the possibility of managing Retail Media in‑house rather than outsourcing it to an agency.

Li‑Zhi completed her internship in the second half of 2023, where she was involved in projects such as corporate visuals, product launches and directing photoshoots for the website. Li‑Zhi enthusiastically shares her involvement in the process: she is critical of copy and continually works on her professional development.