About Van Geloven

With around 1,000 employees in the Netherlands and Belgium and a turnover of approximately EUR 300 million, Van Geloven is building ambitious growth plans. We are the absolute market leader in frozen snacks and meal components for the retail and foodservice channels. Since 2016 Van Geloven has been part of McCain, which has more than 25,000 employees worldwide and is the market leader in frozen potato products. The brand portfolio includes strong names such as Mora, Van Dobben, de Bourgondiër, Ad van Geloven, Van Lieshout Snacks and Souflesse. Finally, Van Geloven also supplies private labels to selected partners.

At Van Geloven we work with pleasure and an entrepreneurial spirit on great brands, with safety as our highest priority. While we cherish the cultural traits of our three production sites, our shared core values — Connection, Improvement and Responsibility — are evident throughout. Do these values resonate with you, and would you like to join us in building our growth plans?

Our Locations

Van Geloven Tilburg

Van Geloven Maastricht

Van Geloven Helmond

Culture at Van Geloven

At Van Geloven, our family culture is at the heart of what we do, and people come first. With a no-nonsense approach, we create an informal and friendly environment where everyone feels at home. Our culture is driven by three core values: Improvement, Connection and Responsibility.

We also place great value on a healthy work-life balance, offering our employees flexibility so they can perform at their best and enjoy life outside work. At Van Geloven, we strive to ensure every employee enjoys coming to work.

Learn more about our culture

History of Van Geloven

History of Van Geloven

To reach Van Geloven's early years, we must go back to the sixties. Ad van Geloven from Tilburg discovered that more was possible with meat than many thought. His launch of the kroket was, after the launch of Apollo 11, one of the most important news stories of 1969. And Ad's mission was also a success of out-of-this-world proportions. Life without the kroket is hardly imaginable.

Mora, the snack inventors

Mora has been part of Van Geloven since 2006. With signature snacks such as Sito Gold, Viandel, Kipkorn and Mora Kipsaté, the brand is well-loved. Mora now has more than 50 years' experience in developing snacks.

Van Lieshout Snack Products

The favourite frikandel: the Bikfrik from Van Lieshout Snackwaren. Since 2022, Van Lieshout Snackwaren has been part of Van Geloven. This fine brand is a taste-maker and the market leader in meat products.

Van Dobben Croquettes

A favourite of many, the Van Dobben kroket! On 28 June 1945, Aat van Dobben, a real butcher's boy, opened the Eetsalon Van Dobben in Amsterdam. Van Dobben has grown into a true household name in the Netherlands!

De Bourgondiër croquette kitchen

In 2008 Van Geloven launched the brand Kroketterij De Bourgondiër, under which the tastiest croquettes and bitterballen have since been marketed, prepared according to a traditional recipe.

Souflesse

For years the number one premium cheese soufflé, that is Souflesse! In 2009 we wanted to add something to the foodservice: an exclusive cheese soufflé. The distinctive, slim shape is filled with creamy, indulgent cheese.

Van Geloven CSR Policy

Taking responsibility for people, the environment and society comes naturally to us. We work on this continuously during product development. With our meat-free range we respond to reduced meat consumption. Our aim is to use less and less meat in our products, and we are actively working on that. Our goal is to be 50% meat-free by around 2025, and we are well on track! Meat that we still use is sourced from suppliers that prioritise animal welfare.

Step by step, snack by snack, more sustainable!